Founded in 1884 the Piaggio Group is one of the main global players in the manufacture of motor scooters and motorcycles. Since its beginnings in the naval, rail and air sectors up to the current day, the Group has always been innovative in mobility, anticipating the needs of a constantly evolving world. Listed on the Italian stock exchange since 2006, it has been controlled by Immsi S.p.A., an industrial holding listed in Italy, since 2003.
In December 2004 Piaggio entered the motorbike business with the purchase of the Aprilia and Moto Guzzi motorbike brands.
Today the Piaggio Group has three quite separate segments:
2-WHEELERS
The range of Piaggio Group products includes motor scooters, motorbikes and mopeds from 50 to 1100 cc, with the Vespa, Piaggio, Aprilia, Moto Guzzi, Gilera, Derbi and Scarabeo brands.
COMMERCIAL VEHICLES
Piaggio Commercial manufactures light commercial vehicles, with the Ape and Porter brands. It offers a complete range of vehicles to transport goods and people which are suitable for all work-related needs.
ROBOTICS DIVISION
Piaggio Fast Forward is the Group division dedicated to robotics. It develops innovative solutions for urban mobility.
A global Group
Group retail
MOTOPLEX
The Motoplex represent an innovative model of a multi-brand flagship store (Piaggio, Vespa, Aprilia, and Moto Guzzi), consistent with the new global in-store experience strategy being developed by the Group in key metropolitan areas around the world. Today, there are around 1,000 Motoplex stores, spread across Europe, America, Asia, the Indian Subcontinent and Oceania, in addition to the traditional dealer network.
VESPA THE EMPTY SPACE
An immersive and visionary concept store that transcends the logic of a simple point of sale to become a cultural place, aesthetic experience, and relational space. VESPA THE EMPTY SPACE is not just a physical place, but a narrative display that celebrates the essence of Vespa, an active container, a “non-space” to be filled with stories, visions, encounters, objects and people.
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