Founded in 1884 the Piaggio Group is one of the main global players in the manufacture of motor scooters and motorcycles. Since its beginnings in the naval, rail and air sectors up to the current day, the Group has always been innovative in mobility, anticipating the needs of a constantly evolving world. Listed on the Italian stock exchange since 2006, it has been controlled by Immsi S.p.A., an industrial holding listed in Italy, since 2003.
In December 2004 Piaggio entered the motorbike business with the purchase of the Aprilia and Moto Guzzi motorbike brands.
Today the Piaggio Group has three quite separate segments::
A global Group
Motoplex, the Group’s retail concept
In December 2014 the Group launched a program to strengthen its worldwide distribution network with the definition of the Motoplex store concept and the first opening. The Motoplex stores offer the Group's full range of quality brands (Piaggio, Vespa, Aprilia and Moto Guzzi) and represent an innovative model of a multi-brand flagship store, consistent with the new global in-store experience strategy being developed by the Group in key metropolitan areas around the world. Today, there are around 1,000 Motoplex stores, spread across Europe, America, Asia, the Indian Subcontinent and Oceania, in addition to the traditional dealer network.