Cookie policy

We hereby inform you that Piaggio uses cookies to make the web browsing experience better for all Users who visit the Website.

A cookie is a small file that the Website transfers to the User’s browser, where they are stored to be retransmitted to the Website at the next visit by the same User.

The cookies are used for different purposes such as: running computer authentication, session tracking, storing information about specific configurations of users accessing the server.

Cookies allow the Website to remember User's data for the length of the duration of the visit or for subsequent visits, allowing the User to browse between pages efficiently, storing the User's preferences, and allowing the User to interact with social networks such as Facebook, Google+, Instagram; they also offer Google Map services.

Cookies may also be used to store the login data of the User and therefore automatically recognise the User (making it unnecessary to login every time the User accesses the Website).

Data is processed with the aid of electronic or in any case automated, computerised or telematic devices, using approaches strictly connected to the purposes indicated above and, in any case, to ensure the security and confidentiality of the data.

Technical cookies (which do NOT require your consent)

According to current legislation in Italy, express consent is not always required for the use of cookies. In particular, no such consent is required for technical cookies, i.e. those used for the sole purpose of carrying out the transmission of a communication over an electronic communications network, or as strictly necessary to provide a service explicitly requested by the user. These are, in other words, cookies essential for the functioning of the website or necessary to perform tasks requested by the user.

The Italian Authority for the Protection of Personal Data considers the following cookies as technical cookies, which do not require consent for their use:

  • analytics cookies when used directly by the website manager to collect information, in aggregate form, on the number of users and how they visit the website,
  • browsing or session cookies (to login, to make a purchase, etc.),
  • functionality cookies, which allow the user to browse according to a set of selected criteria (for example, language, the products selected for purchase) in order to improve the service rendered to the same.
Profiling cookies (which require your CONSENT) 

Our site also uses profiling cookies that we can only install with your prior consent.
Profiling cookies are designed to create profiles about the Users and are used to send advertising messages in line with the preferences expressed by the User during browsing. These cookies are used to present the best content to the users according to their interests. These types of cookies can be used to display targeted advertisements or to limit the number of times an advertisement is shown. Given the considerable invasion of users’ private lives that these devices can involve, Italian and European legislation requires the User to be properly informed on the use of these cookies and to grant valid consent. Profiling cookies require the prior free informed consent of the User, which the Site obtains in the forms specified in the Regulations, using the banner that appears on the first visit, as well as through the full notice allowing the user to grant or refuse the relative consent.

First-party and third-party cookies

If the cookies received from the User’s terminal are installed directly by the manager of the website that the User is visiting, then they are first-party cookies. While browsing on the Website, the User may however receive cookies from different websites or web servers (“third-party cookies”) that may include some elements (e.g. images, maps, sounds, specific links to pages on other domains) on the website that the User is visiting. These cookies are set by a website other than the one currently being visited.

Blocking cookies

Cookie key Domain Path Cookie type Expiration Description
CookieScriptConsent / First-party 1 month This cookie is used by service to remember visitor cookie consent preferences. It is necessary for cookie banner to work properly.