Mission & Vision

Our mission

The Piaggio Group is committed to creating value for customers through flexible organisation, return on investments for stakeholders, the development of human capital, brand enhancement and the production of innovative and sustainable products, while making sure its multinational presence is respectful of local cultures.

Our values

Customer value

Managing and developing a fast, flexible organisation, in which all processes, persons and external partners (suppliers and dealers) are focused on the generation of value perceivable by the client.

Valore per il cliente

Shareholder value

Achieving objectives for returns on capital investment to meet the expectations of shareholders and ensure ongoing growth.

Valore per l'azionista

People value

Nurturing the capabilities and talents of each individual, attracting and retaining the highest value resources.

Valore delle persone

Brand value

Investing in brand strength as leverage for developing market share and building a unique and distinctive market positioning.

Valore dei marchi

Customer-focused innovation

Developing innovative products that stand out for their unique style, quality, safety, energy efficiency and low environmental impact.

Innovazione orientata al cliente


Becoming a truly multinational business in terms of organisation, culture, global market presence and respect for local culture in each of the countries in which the group operates, and in exemplary the way its international human resources are handled.


Our sustainability commitment

We are dedicated to the mobility of people and things through high-value products and services that redesign and improve our lifestyles.


We are committed to broadening the horizons of our brands and products by constantly promoting technological innovation, uniqueness of design, attention to quality and safety, respecting communities and the environment.



We are customer-driven. The customer’s satisfaction, safety, pleasure and emotions come first. We develop products to customer requirements, accompanying the changes in the ecosystem within which customers move.

We believe in people as our fundamental heritage, in their skills and genius, and we do so consistently with our deepest values, such as integrity, transparency, equal opportunities, respect for individual dignity and diversity.



For these reasons, we are not just vehicle manufacturers.
Through technological and social progress, we champion global mobility, in a responsible and sustainable way. Our aim is to make the quality of our life and that of future generations better.