PADC
Exploring the new frontiers of design
What is it?
- A design laboratory
- A privileged point of observation
- A trends and evolutions research centre
- An asset for all the Piaggio Group product lines
What does it do?
- It studies the mobility of the future, alternative and ecological mobility, zero-emissions drives
- It designs new solutions capable of changing the idea of motion itself
- It experiments with innovative design methods
- It carries out research on materials
Why in Pasadena?
- Because the city is an exceptional window into the changes taking place in terms of society, lifestyle and forms of urban and metropolitan mobility
- Because in Pasadena there is a high probability of encountering the most cutting-edge stylistic trends
- Because it is the site of Universities and Research Centres with which to establish collaboration relationships
- Because it is a place with a distinctly innovative character, an area where ideas are transformed into products