Innovation strategy

Throughout the world, our work has a single focus and reference point: the consumer

Roberto Colaninno
Chairman and Chief Executive Officer
Piaggio & C. S.p.A.

Anticipating customer requirements, creating products that are innovative in terms of their technology, style and functionality, pursuing research for a better quality of life are all fields of excellence in which the Piaggio Group excels, as well as a means for measuring its leadership position on the market.

The Piaggio Group develops these areas through activities at its research and development centres in Italy, India, Vietnam, the United States and China.

In particular, the main objective of the Piaggio Group is to meet the most progressive needs for mobility, while reducing the environmental impact and consumption of its vehicles, guaranteeing their performance and levels of excellence.

A constant focus is placed on research into vehicles that are at the forefront in terms of:

Environmental credibility
Products that can reduce pollutant gas and CO2 emissions in town and out-of-town use; this is achieved by further developing traditional engine technologies (increasingly sophisticated internal combustion engines), as well as making more use of renewable, sustainable energy sources.

Reliability and safety
Vehicles that enable a growing number of users to get about town easily, helping to reduce traffic congestion and guaranteeing high standards of active, passive and preventive safety;

Products that minimise environmental impact at the end of their life cycle.

Vehicles with lower running and maintenance costs.

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