The main objective of the Piaggio Group is to meet the most progressive needs for mobility, through a deep understanding of people and their habits, reducing the environmental impact and fuel consumption of its vehicles, ensuring customers excellent levels of performance.

In its effort to ensure the sustainability of its products, the Piaggio Group takes into account the entire life cycle, which comprises the design, procurement of raw materials, production proper, use of the product by customers and, finally, decommissioning, which consists in disassembly at the end of service life and in the disposal and/or recycling of the components and raw materials.

Research and development macro-areas

During its life cycle, every product directly and indirectly affects both the health and safety of people and the environment understood as ecosystem quality. For this reason the Piaggio Group focuses its R&D activities on developing innovative solutions to reduce the emission of pollutants and to increase the safety, reliability and recyclability of its products.

Constant focus is placed on research into vehicles that are at the cutting edge in terms of:

  • sustainability: products that can avoid or at least reduce pollutant gas and CO2 emissions in town and out-of-town use; this result is achieved both through the evolution of traditional engine technologies (increasingly advanced internal combustion engines) and through the development of innovative engine solutions such as electric propulsion and hybrids, in order to increase the use of renewable and sustainable energy sources;
  • reliability and safety: vehicles that allow a growing number of people to get about town easily, and out of town, and on leisure trips, contributing to easing traffic congestion and ensuring high levels of active, passive and preventive safety;
  • recyclability: products that minimise environmental impact at the end of their life cycle;
  • cost-effectiveness: vehicles with lower running and maintenance costs.

Product types

The Piaggio Group designs and develops a wide range of products, intended for numerous uses, countries and customers.

In particular, Piaggio operates in extensive product categories:

  • Urban vehicles, mainly scooters, in which the rational and functional component is predominant;
  • Motorcycles, with various engine displacements and specialisations, in which the emotional appeal prevails;
  • Commercial vehicles, in which the functional and economic aspect prevails;
  • Fleet vehicles, agile like a scooter, but designed for the delivery of packages and goods. This is a new type invented by Piaggio in 2020. These vehicles are halfway between commercial and urban vehicles;
  • Smart robots, for goods transport.

Urban vehicles

Rapid urbanisation, which is often chaotic and affecting the entire planet, has led to an increase in traffic congestion and pollutants in urban areas.

This awareness has encouraged the Piaggio Group to offer mobility solutions that reduce the level of traffic congestion, air and noise pollution.

In order to effectively reduce congestion and pollution, two-wheelers must be equipped with state-of-the-art engines to reduce emissions: this requires the continual development of internal combustion engines and the introduction of hybrid and electric engines.

But in order for this development to take place, the real safety of two-wheelers must be increased, achieved thanks to the study and introduction of active, passive and preventive safety systems.


These vehicles are often used in non-urban areas, usually for emotional and recreational reasons. They call for specialist product solutions that give value to the intangible (e.g. brand value, evoking different worlds, performance in the stricter meaning of the word, etc.). In technical terms however, the only main difference compared to urban vehicles is the level of performance; though the key words are still safety and reducing emissions.

Commercial Vehicles

The Piaggio Group operates in Europe and India on the light commercial vehicles market, with products designed for short range mobility in urban areas (European urban centres) and suburban areas (the product range for India).

Fleet vehicles

In 2020 the Piaggio Group designed and developed a new scooter, the Piaggio 3W- Delivery 125cc Euro 5, specifically designed for the delivery of parcels sent by post.

Smart robots

Since November 2019, Piaggio Fast Forward, (PFF), the Piaggio Group robot company that is revolutionising active light mobility, has been marketing the Gita robot (the personal mobility robot with motor). Gita is a unique product, transporting personal belongings and enabling users to interact with people and spend more time on the activities they love, with their head up and hands free.

During 2020, agreements were made for the use of Gita in different environments such as airports, shopping centres, ports and for the home delivery of food in residential areas.

The first pilot projects to be launched involve major partners including: 

  • Cincinnati International Airport (CVG) (7 million passengers per year), where Gita will be used to facilitate contactless and digital concierge services for travellers and to provide support in activities such as baggage and cargo handling;
  • Delivery Co-op, a company specializing in the last mile delivery of food products in the city of Lexington, Kentucky. Gita will be used for safe and contactless deliveries, offering greater security;
  • Doğan Trend Automotive, part of the Doğan Group, a holding company based in Istanbul. Gita will be tested in a shopping centre and at the Istanbul marina waterfront and will be made available to customers and staff to facilitate transport and the handling of purchased goods or personal effects.
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