Vespa is the expression of a unique and distinctive lifestyle. The timeless success of Vespa is tied to its extraordinary historic and iconographic wealth.
Vespa is the icon for mobility on two wheels in the world.
The brand comes with a huge equity and a set of deeply-felt values that are linked to the Italian spirit, “joie de vivre” and an appreciation of beauty.
On the strength of its heritage, Vespa can boast vintage and modern credentials at the same time, an unparalleled level success worldwide and an extraordinary brand image.
In Europe as much as in Asia, via the Americas, Vespa is a byword for exclusive scooter “Made in Italy”.