Piaggio Group: growth continues on the italian two-wheeler market

Oct 04 2011 12:45
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In September the Group’s overall market share rises to 30% (+2.9 percentage points)

Important growth in scooters: market share reaches 36.9% (+3.4 points)

Share in over 700cc motorbikes up to 7.3% (+1.3 points)

Piaggio Liberty 125 outright best seller on the Italian two-wheeler market

Pontedera, 4 October 2011 – In September the Piaggio Group again recorded growth in its share of the Italian two-wheeler market to 30% of the overall market (+2.9 percentage points from September 2010).

According to data published today by Confindustria Ancma, the association of Italy’s leading two-wheeler constructors, the Group’s growth stemmed specifically from its excellent performance in scooters, where its overall share rose to 36.9% (+3.4 percentage points from September 2010). In 50cc scooters the Group market share was 51.3% (+2.8 percentage points from September 2010), with seven Group scooters in the top 10 places in the sales scoreboard. In over 50cc scooters the Group’s market share grew by 3.4 percentage points compared with September 2010, to 29.6%. The result reflected the excellent performance of the Liberty 125 scooter (the month’s best seller), together with impressive sales for the new Vespa PX and the Scarabeo.

In large motorcycles too (over 700cc) the Piaggio Group recorded a positive sales trend in September, with a share of 7.3% (+1.3 percentage points from September 2010) fuelled by the excellent sales performance of Moto Guzzi – with an improvement of 1.6 percentage points from the previous year – and of the Aprilia Tuono V4R.



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