Piaggio Group: the Ape goes to Cambodia

Aug 07 2018 09:26
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Piaggio continues plan to strengthen and expand sales of commercial vehicles

Milan, 7 August 2018 – The Piaggio Group is moving ahead with its plans to expand and strengthen its operations in the world’s fastest-growing markets, with the marketing launch in Cambodia of Ape, the brand that revolutionised light commercial mobility in India and Europe and this year celebrates its 70th anniversary.

With 10,375 vehicles imported in the first half of 2018 compared with 668 vehicles imported in the year-earlier period, Cambodia is one of the most dynamic markets in the Asean area in the light commercial vehicles segment, with a high growth potential.

In Cambodia, the Ape has been launched in the Ape City LPG version, for passenger transport. Thanks to its easy manoeuvrability on city roads, low consumption and green fuel, as well as the resilience and safety typical of three-wheel vehicles, it offers an innovative solution for mobility needs, especially in the capital Phnom Penh and in the Siem Reap tourist district.

In developing countries, the Ape is widely used for taxi services to link suburbs with city centres, filling needs not covered by local public transport services.
Over the years, the Ape has also fuelled the development of a small business network based on mobile shops (mainly selling street food, a trend that is also growing fast in Europe), or small hauliers using the Ape Cargo.

In the commercial vehicles sector, the Piaggio Group closed 2017 with worldwide shipments of 176,800 vehicles, for net sales of 391.9 million euro. Piaggio is the leader on the Indian market in the cargo segment, with a share of 48.8%.

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