Beauty Leader to Launch Signature Scents for Iconic Italian Lifestyle Brand Vespa
NEW YORK, MILAN February 17, 2014 – Leading global beauty company Coty Inc. (NYSE: COTY) and Piaggio Group (PIA.MI) the leading European manufacturer of two-wheel motor vehicles, announced today the formation of an exclusive partnership to create, develop and distribute a signature duo of fragrances for men and women under the Vespa name.
Vespa is one of Italy’s most iconic brands. A symbol of Italian style, technology, creativity and elegance worldwide, Vespa is not just a scooter, but an icon. Having sold over 18 million scooters since its creation in 1946, Vespa’s success is a truly unprecedented phenomenon.
The duo Vespa fragrance line is expected to debut in May 2014.