PRESENTATION IN JAPAN, FORTHCOMING LAUNCH IN VIETNAM AND INDONESIA
Milan, 17 September 2015 – Following its launch in Italy and Europe on 10 June, the Vespa 946 Emporio Armani scooter is now making its debut on the leading Asian markets.
The Vespa 946 Emporio Armani was developed as a cooperation project between Giorgio Armani and the Piaggio Group to celebrate two of the world’s most familiar Italian symbols. The unique new version of the Vespa 946 is signed by Giorgio Armani and presented in an exclusive colour, created by the stylist from a special palette of greys with the barest hint of green, which can only be seen in certain lights.
The Vespa 946 Emporio Armani is being launched in 2015, the 40th anniversary of the Giorgio Armani fashion house and the 130th anniversary of the Piaggio Group. After its debut in Europe, it will now also be available in Japan and shortly in Vietnam and Indonesia, strategic markets for Piaggio Group operations in Asia.
In Tokyo, the Vespa 946 Emporio Armani was also shown at the Emporio Armani in Aoyama, during Vogue Fashion's Night Out held on 12 September.
The Vespa 946 Emporio Armani will also be launched this month in Vietnam, in Hanoi – on 18 September – and in Indonesia, in Jakarta, on 21 September.
In the first six months of 2015, the Piaggio Group reported revenue growth in its two-wheeler business in all the main geographical regions where it operates, and a 19.4% rise in turnover on markets in the Asia Pacific area. Its worldwide Vespa brand revenues were up 9.3% from the first half of 2014.