Annual Report 2016


Global player

Sales volumes

With a wide range of models covering all main scooter segments, Piaggio is one of Europe’s and the world’s leading brands. The huge success of Piaggio has been built up around the ease of use, design and outstanding functionality of its products.

The Moto Guzzi brand came into being in 1921, and is one of the most well-known motorcycle brands in Europe, with a strong brand loyalty among customers. In 1970 Moto Guzzi gained worldwide popularity when it became the motorcycle of choice of the police in Los Angeles, California. Moto Guzzis, which have always been unique with their distinctive 90° V twin cylinder engines, are perfect for touring and combine a stylish traditional design with the latest technologies in the world of motorcycles.

Vespa is the leading brand of the Piaggio Group. Distributed worldwide, it is synonymous with style and sophistication and is a true ambassador of the best in Italian design.

The Gilera brand features models in both the scooter and motorcycle segments. The brand came into being in 1909 and was acquired by the Piaggio Group in 1969. Gilera is known for its successes in racing, winning six world championship manufacturer’s titles and eight world championship rider’s titles. Gilera is a brand designed for a young, vibrant market and dynamic motorcyclists.

Aprilia includes a 50cc to 850cc scooter range, and a 50cc to 1200cc motorcycle range. The brand is known for its sporting style worldwide, winning many important competitions, the excellent performance of its products, and a cutting-edge innovation and design. In 2015, Aprilia re-engineered its leading products (the RSV4 1000 and Tuono V4 1100), increasing engine performance (the RSV4 has an hp of over 200) and implementing innovative technological solutions related to electronic management, making the RSV4 and Tuono standard setters in the ultra-performance sports bike segment.

The Derbi brand features a range of 50cc to 300cc scooters and a range of 50cc and 125cc motorcycles. Its target customers, aged 14-17 years, have made it one of the biggest manufacturers in the 50cc segment. The brand has made a name for itself winning 21 world titles, gaining a leadership position in Spain and Europe on the 50cc and 125cc motorcycle market.

The Scarabeo brand features a wide range of scooters from 50cc to 500cc, and is the Group’s premium brand, along with the Vespa. The Scarabeo brand was launched by Aprilia in 1993, and is the first brand to have introduced high-wheeled scooters in Europe.

The Ape is the Group’s best-selling brand in the commercial vehicles sector. The Ape is highly regarded because of its outstanding versatility, and is the ideal solution for door-to-door deliveries and short-range mobility requirements.

Results by geographic area


Last update: 05/18/2017 15:29