By pursuing a constructive ongoing dialogue with its stakeholders, Piaggio aims to develop an integrated approach to managing the environment it operates in.

Developing a corporate social responsibility strategy goes hand in hand with defining the Company's business context and all its players (inside and outside the organisation) whose activities have an impact on Company operations. In fact stakeholders are defined as having an interest in or expectations (social, economic, professional, human) of the Company.

Based on this definition, the Group has identified a series of categories of stakeholders in relation to its operations.

Map of Piaggio Group stakeholders

Map of Piaggio Group stakeholders

By pursuing a constructive ongoing dialogue with its stakeholders, Piaggio aims to develop an integrated approach to managing the environment it operates in. Careful monitoring of all its stakeholders' expectations is a great opportunity for it to further improve its operations. It is in this context that Piaggio is focussing its efforts: on identifying possible areas of improvement in order to provide products that always meet the expectations of its customers, communicating its philosophy and business model clearly and effectively at all times.

The corporate website of the Piaggio Group – – is designed to offer clear and up-to-date information in terms of financial and institutional disclosures, and on the corporate activities of the Group. It plays a central role in communications between the company and its stakeholders.

Map of the topics meaningful to stakeholders

Customers and dealers

Engagement methods

  • Contact centre
  • Customer satisfaction surveys
  • Communication outlets (websites, social media)
  • Events (travelling tests, trade fairs)
  • Dealer Website
  • Dealer Support Services/Help desk
  • Motoplex (new sales format)
Stakeholder expectationsOur actions
Quality, safety and reliability of the products.

Investment in ever safer and more reliable products.

Obtaining quality certification.

Low consumption and emissions.Study of innovative engines with low consumption and emissions.
Rapid response and problem solving.Effort to improve professionalism, timeliness and courtesy of the contact centre personnel and dealers.
Sales support.Development of a dedicated website and a new sales format.


Engagement methods

  • Daily relations
  • Suppliers portal
Stakeholder expectationsOur actions
Continuity of the supply.Implementation of Suppliers Portal.
Collaboration and sharing of best practices.Vendor Rating Campaigns.
Appropriate conduct guidelines to prevent incidents of corruption.

Local Communities

Engagement methods

  • Meetings
  • Rallies
  • Charity activities
Stakeholder expectationsOur actions
Contributions to supporting charity initiatives.Support for numerous charity initiatives.
Organisation of get-togethers and events for connoisseurs.Through the Vespa World Club and the Moto Guzzi World Club, the Group organises shows, get-togethers and contests for its customers.
Development of local communities.The Piaggio Foundation and the Piaggio Museum carry out the function of meeting place and cultural reference for the territory.
Respecting the environment.Attainment of the environmental certification for production establishments.

Institutions and Public Administration

Engagement methods

  • Ongoing dialogue on the regulatory developments
  • Periodic ad hoc meetings
  • Participation in the parliamentary committees charged with discussing and formulating new regulations
  • Meetings and presentations
Stakeholder expectationsOur actions
Compliance with laws and regulations. Receptiveness and a propositional attitude regarding environmental and social themes.Appropriate conduct guidelines to prevent incidents of corruption.
Investments into R&D of innovative products that are abreast of any restrictions of current regulations.
Support on specific technical themes.Proactive participation in the parliamentary committees charged with discussing and formulating new regulations.
Pursuing common objectives.Participating in trade associations.


Engagement methods

  • Press releases
  • Events and Company communication initiatives
  • Press product launches
  • Product test rides
  • Wide - Piaggio Magazine
  • Web sites
Stakeholder expectationsOur actions
Availability, transparency and timeliness of information on the Company and its products.

Abiding by the self-regulatory code of business communications.

Strengthening relations with the media in the different countries where the Group is active.

Shareholders and lenders

Engagement methods:

  • Conference call/Road Show
  • Piaggio Analyst and Investor Meeting
  • Corporate website
Stakeholder expectationsOur actions
Clear and timely information.Promotion of ongoing dialogue with analysts and lenders.
Remuneration and defence of the asset value of the investment.Treasury shares purchasing policy.

Human resources

Engagement methods

  • Company intranet
  • Piaggio InfoPoint
  • Piaggio Net International
  • Web Mail
  • Evaluation Management System
  • Wide - Piaggio Magazine
  • Meetings with trade unions
Stakeholder expectationsOur actions
Clear and timely company communication.Promotion of ongoing, constructive dialogue with employees.
Safe and healthy work environment.Attainment of health and safety certifications for Group plants.
Opportunity for professional development and training.Preparation of professional and managerial career paths for young talents.
Transparent reward policies.Remuneration policy characterised by meritocratic and fair criteria.
Respecting human rights and diversity.Abiding by a code of ethics that explicitly prohibits any form of discrimination or forced labour.
Open and constructive dialogue.Piaggio promotes ongoing, constructive dialogue with trade unions.

Universities and Research Centres

    Engagement methods

    • Cooperation in research projects
    • Training
    • Work placements
      Stakeholder expectationsOur actions
      Cooperation on common projects.Collaboration with universities and research institutes on research projects.

      Promotion of internships for final year students, college undergraduates and graduates.

      Teaching carried out by its personnel in some departments.

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