Charity activities and sponsorships
2016 saw the onset of the collaboration between the Piaggio Group and (RED) - an association founded in 2006 by Bono and Bobby Shriver - which contributed 360 million USD to the Global Fund to fi ght AIDS, Tuberculosis and Malaria. The aid provided by (RED) to the Global Fund had an impact on more than 70 million people through activities such as prevention, treatment, counselling, HIV testing and support services. As part of the partnership a Vespa 946 (RED) was produced and marketed in Europe, Asia, Pacifi c Area and the United States. For each Vespa 946 (RED) sold, 150 USD will be donated to the Global Fund and the fight against AIDS. This is a tangible and valuable contribution, through which (RED) will be able to provide more than 500 days of medical care, saving lives against HIV and helping prevent the virus transmission from infected mothers to their unborn children.
Piaggio continued the Vespa for Children project in 2016, a humanitarian initiative for charity which, by involving the Group’s companies, intends to create charitable projects aimed at social solidarity in the fields of health and social care for children in developing countries.
Piaggio Vietnam was especially active in supporting the local associations that are involved in road safety and children’s health.
These activities also contributed to enhance and strengthen the traditional conjunction between Vespa and the world of art, through the creation of unique pieces that were subsequently auctioned, with the proceeds being entirely donated to charities.
In collaboration with Operations Smile, a Vespa Primavera was entirely decorated using the traditional and ancient local Vietnamese lacquer technique and was auctioned during the charity gala, which took place in October 2016, reaching a value of 19,000 USD.
2016 also saw the launch of the “Aia Vietnam Eye” project, a program designed to celebrate the vibrant Vietnamese contemporary art scene and to promote local artistic talents.
The activity included the launch of a compendium containing the works of the most talented emerging contemporary Vietnamese artists, and two unique models of the Vespa Primavera and Vespa Sprint will be built.
The two Vespa will be customised by Vietnamese contemporary artists and will be auctioned during a charity event that will take place in 2017 at the Saatchi Gallery; the proceeds will be donated for a fundraising project to support a school project for local artists.
The initiative is sponsored by the Vietnam Life Insurance Co Ltd (AIA), in collaboration with Parallel Contemporary Art and the Saatchi Gallery, and it is supported by the Vietnamese government, the Italian Embassy in Vietnam and the British ambassador in Hanoi.
The Indian subsidiary has also supported a number of local initiatives for non-profit organisations that work in the fields of health and education.
In 2016 – also under the aegis of the Vespa for Children project – Piaggio participated in various events in Italy to help the community by donating vehicles for charity auctions. Piaggio also participated in the charity Auction for the Fondazione Abio Italia Onlus by purchasing one of the 26 Mickey Mouse statues made by Disney and sold at the auction; the auction proceeds were donated to the ABIO Foundation for the creation of child-friendly areas at the hospitals, first of all the paediatric Neuropsychiatric ward of L’Aquila hospital, the reference hospital for the areas affected by the earthquake in central Italy.
The Group took part in some very important cultural events, like for example the Mantua Literature Festival, not to mention other events organised by the Vespa World Club.
Lastly, for some years now, for the end of the year holidays, together with the entire Immsi Group, Piaggio Group fosters educational and rehabilitative activities for disabled children affected by brain damage by making a donation to the “Casa del Sole Onlus” association, in the name of all the employees of the Immsi and Piaggio groups. In forty years of activities, the non-profit making organisation Casa del Sole Onlus has assisted over five thousand children affected by brain damage and been a valuable source of help for their families.