On 15 March 1921, the company "Società Anonima Moto Guzzi" was constituted in the offices of the notary Paolo Cassanello in Corso Aurelio Saffi, Genoa, for "the fabrication and sale of motorcycles, and all other activities pertinent or correlated to the metalworking and mechanical engineering industries". The partners in the Company were the renowned Genovese ship owner Emanuele Vittorio Parodi, his son Giorgio and his friend Carlo Guzzi. Guzzi was a former comrade of Parodi’s in the Italian Air Corps, as was another friend Giovanni Ravelli, an aviator – like Parodi – who died, however, on 11 August 1919 during a test flight. It was in memory of this friend that the spread-winged eagle motif in the Moto Guzzi badge was chosen.
The company's first motorcycle was the legendary 8 HP Normale. This was followed by successful models such as the 1928 Guzzi G.T., dubbed “Norge” to commemorate the expedition to the Polar Arctic Circle, and the Airone 250 (1939), which remained Italy's best selling medium capacity motorcycle for over 15 years. In the meanwhile, the marque also notched up numerous racing successes. The first was in the prestigious Targa Florio in 1921, which marked the beginning of an impressive succession of victories: up until its withdrawal from motorsports in 1957, Moto Guzzi accumulated an enviable collection of accolades including, among other titles, an astonishing 14 world GP championships and 11 Tourist Trophies.
The years following the Second World War spawned models such as the Guzzino 65 (“Cardellino”), which was Europe's best selling motorcycle for over a decade. This was followed by the legendary Galletto (1950) and the Lodola 175 (1956). In 1950, Moto Guzzi installed a state of the art wind tunnel at Mandello del Lario, making it the first constructor worldwide to do so. The company's racing division was a team of brilliant minds, with engineers such as Umberto Todero, Enrico Cantoni and a designer who would soon become a legend: Milanese Giulio Cesare Carcano, father of the Eight Cylinder Guzzi with its 285 kph top speed.
At the end of the 1960s, Moto Guzzi presented the 90° V-twin engine that was to become the very symbol of Moto Guzzi itself. This powerplant was used as the basis for models such as the Guzzi V7, the V7 Special and yet another icon, the Guzzi V7 Sport. The glorious V-twin was also produced as smaller capacity V35 and V50 variants. The largest iteration of this engine powered the definitive Gran Turismo - the Moto Guzzi California, which evolved to include electronic injection and a triple-disc brake system. Dedicated to the US market, together with the Ambassador and Eldorado variants, the California boasted the classic 850 cc engine capacity, a displacement that has since been rediscovered and brought back into the current range. Models like the Le Mans, Daytona, Centauro and Sport 1100 kept the sports heritage of the marque alive. The unmistakable style and character of these bikes were brought right up to date in the 1990s with the new California, Nevada and V11 Sport series.
On 30 December 2004 Moto Guzzi became a part of the Piaggio Group (chairman and managing director Roberto Colaninno), the European leader in the two-wheeler market and one of the world's major constructors in the sector. Expressing the spirit of this renaissance was the Breva 1100 presented in March 2005, a new and successful Italian offering for the naked segment. September that same year saw the widely acclaimed launch of the Griso 1100, a bike boasting original engineering solutions and unique styling. From April 2006, the Breva and Griso have also been offered with Guzzi's hallmark 850 cc engine size.
In May 2006, the Norge 1200 marked Guzzi's return to the Gran Turismo genre: a bike offering total protection from the elements, the new 1200cc V-twin engine and uncompromisingly generous standard equipment for devouring miles in complete comfort. The Norge earned the admiration of the 14 journalists who, in July 2006, rode a convoy of the bikes 4,429 Km to Cape North, following the route taken in 1928 by the bike's predecessor - the GT 500 created by Giuseppe Guzzi.
Testifying to the great passion that unites all Moto Guzzi owners, between 15 and 17 September, 15 thousand Guzzisti from over 20 different countries flocked to Mandello del Lario for the fourth edition of GMG ('Giornate Mondiali Guzzi' - World Guzzi Days). Overseen by the Moto Guzzi Club, the countless Guzzi owners' associations around the world boast an unparalleled loyal following. There are over 25,000 Motor Guzzi motorcycle club members worldwide (the largest group of which in the USA, with 52 clubs in the country), and more than 70 internet websites dedicated to the brand.
Moto Guzzi has answered the dreams of its loyal fans, and the sporting heart of the Mandello Eagle is beating once again: in March 2006 at the legendary Daytona circuit, Gianfranco Guareschi scored a historic double victory by winning both heats of the Battle of Twins. On 6 March 2007, Guareschi repeated the performance and won the following year's edition in the saddle of his trusty Moto Guzzi. Spurred by these racing victories on the other side of the Atlantic, a new model was created to embody the sporting spirit of Moto Guzzi - the 1200 Sport. Introduced in October 2006, the 1200 Sport is a sophisticated naked, brimming with personality in every aspect of its design, chassis architecture and ergonomics, and powered by the latest 1200 cc generation of the 90° V-twin.
2007 saw the Mandello based brand bursting with even more life than ever. At the 64th edition of the Milan EICMA Show at the end of 2006, Moto Guzzi presented the Griso 8V - an evolution of brand's mesmerising naked powered by a new 4-valve engine producing over 110 hp - and the Bellagio, a custom powered by an oversquare 940 cc engine. During the global Piaggio Dealer convention held in Berlin in February 2007, the project for a new Moto Guzzi was unveiled - a large street enduro with the evocative name: Stelvio.
On 26 March 2007, against the backdrop of Lake Como, Moto Guzzi once again proved that it keeps its promises by presenting the definitive version of the Bellagio to the press just a few months after the Milanese show, while the following September, it unveiled the powerful Griso 1200 8V.
2007 was also the year of the Giornate Mondiali Moto Guzzi event, which was given an even more exclusive touch by the appearance by a cinema star: Ewan McGregor had come to Mandello del Lario to collect his white California Vintage, which he had purchased a few months previously when filming scenes for his adventure TV show Long Way Down at the Guzzi factory. EICMA 2007 was the setting for the world preview presentation of two models at opposite ends of the spectrum in the comprehensive Moto Guzzi range: the Stelvio 1200 and the V7 Classic. The Stelvio 1200 was presented to the international press in March 2008 in the medieval town of Rocca Salimbeni, the home of the Monte dei Paschi di Siena bank, while the following May, journalists were given their first chance to test the abilities of the nimble V7 Classic on the streets of Milan.
A significant testimony to the brand's quality came when Guzzi won the contract to supply 35 Moto Guzzi Norge GTs to the Berlin police, while 20 Moto Guzzi California Vintage bikes were delivered to the Corazzieri Italian Presidential guard corps the same year. 2009 saw the introduction of the V7 Cafè, a sports variant of the V7 to join the existing Classic, presented in Rome together with the Griso SE in March, and of the Stelvio NTX, which marked the introduction of ABS on the Guzzi's maxi enduro. This bike, presented to the international press on the roads of the Dolomites, is powered by the first upgrade of the “Quattrovalvole” engine, with new camshafts.
At the end of 2009, during the 67th International Motorcycle Show in Milan, Moto Guzzi captured the world's attention with three futuristic prototypes designed by Miguel Galluzzi and Pierre Terblanche: V12LM, V12 Strada and V12 X, which immediately received the Motorcycle Design Association Award (a design association with 165 members in four continents) for the best motorcycle design.
In late 2009 the Piaggio Group also announced a significant investment programme, which involves not only the development of future Moto Guzzi product ranges but also the Mandello del Lario production facility, where a major restructuring project is currently in progress to make the plant more modern, functional and efficient to reflect the rebirth of the brand.
A spate of new Moto Guzzi models was also unveiled at the 2010 edition of EICMA Milan. The all-new family of large 1200 8V bikes with four valves per cylinder – namely the Stelvio 1200 8V, the Stelvio 1200 NTX and the Norge GT 8V – was presented at the show, while the press launch for the bikes was held on the roads of Tuscany in Spring 2011.
This year also saw the launch of the V7 Racer, a genuine production special with a 750cc engine inspired by the tuned specials of the 1970s based on the V7 Sport. V7 Racer celebrates Moto Guzzi's traditional styling elements in a savvy mix of technology and exquisite craftsmanship. Details such as the chromed tank embellished with an elegant leather strap, and metal accents in the Moto Guzzi badge colour-matched with the red frame capture the attention at first glance. Boasting a small block engine of the same capacity is the Nevada Anniversario, which celebrates twenty years of the “baby” Guzzi with a new sports custom to join the ever popular Classic.
2011 - the year of the Moto Guzzi's 90th anniversary - started off with a pleasant surprise: an all new version of the Moto Guzzi California, unveiled during the international Piaggio Group dealer meeting. The event which brings almost two thousand Piaggio Group Dealers together every year at the Grimaldi Forum in Montecarlo, concluded with an unexpected sneak preview of a prototype that prefigures the future product strategies for the Eagle Brand in the year marking Moto Guzzi's 90th anniversary.
The prototype for the new California, powered by an all-new 1400 cc transverse 90° V-twin, reinterprets the legacy of a legendary motorcycle in an original new design that emphasises both the architecture of the engine and the generous dimensions of the saddle and the tank, which is sculpted around the cylinders.
2011 was under the sign of the Eagle Brand's 90th year: on 15 March the Piaggio Group celebrated the official "birthday" of Moto Guzzi by launching a series of events to celebrate this milestone of the most beloved Italian motorcycle company. In April the new range of premium Stelvio and Norge 8V models made their début, subsequently the stars of the International Mandello - North Cape Raid which took journalists from the most authoritative international publications over the route taken by Naco Guzzi in 1928. To bring the anniversary celebrations to a close, more than 20,000 Guzzisti gathered at Mandello for Moto Guzzi Days, where they had the opportunity to see the future of the company first-hand, both in the product and in the new and modern infrastructures which will be integrated into the famous headquarters at via Parodi, 57.
2012 began under the sign of the new V7 range, equipped with a revamped, high efficiency powerplant which managed to catapult the new Mandello average to the top of the standings for most sold bike in the group in just a few months.
In the meantime the first images arrive from Miami of the California 1400, a bike destined to turn a page in Moto Guzzi production history with its charm and content.
Even before it was presented, at the Milan EICMA 2012 bike show, the new Moto Guzzi California 1400 had drawn the attention of bike fans from all over the world. The announcement of a new arrival in the cruiser family built in the historic Mandello del Lario plant and the first indiscretions were enough to peak curiosity and expectations for the latest heir to a tradition that places Moto Guzzi among the noblest brands in global motorcycling.
Refined style, cutting-edge technology and exceptional dynamic features characterise the new California 1400 in the two versions of Touring and Custom, two distinctly different models in character and intended use.
The new California 1400 is a record breaker, starting with the 1400 engine, a motorcycle engine size for a V twin in Europe. The gigantic transversal 90° V twin, mounted elastically on the brand new chassis, develops a torque of 120 Nm at just 2750 rpm. Everything on the California Touring and the California Custom works together to combine the best of the most modern and advanced technology with the classic feel and elegance of the Moto Guzzi brand: Ride by Wire multimap accelerator, cruise control, MGCT traction control system and two channel ABS. Built by hand in the Mandello del Lario plant, where Moto Guzzis have rolled off the line uninterrupted since 1921, the California 1400 stands out for the careful craftsmanship with which each individual component is assembled. This attention to detail is what makes each Moto Guzzi California a unique piece, able to emphasise the strong personality of a passionate and exclusive clientèle.