Product diversification

1973 - 1988
The Bravo motorcycle is introduced and production of tractors begins. In 1979 the new Società Adriatica S.p.A. of Lanciano is launched with premises at Atessa. Following the acquisition of Bianchi in 1981, Piaggio experiences a mini crisis with regard to Vespa, but this is balanced by the introduction of new vehicles such as Cosa, Superbravo, Grillo, and ApeCar D, all launched between 1987 and 1988. In 1988 the presidency of Piaggio goes to Gustavo Denegri, and Giovanni Alberto Agnelli is appointed to the company Board of Directors.

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1990 - 1994
Sfera, the first scooter with plastic bodywork, is produced in Pontedera. The beginning of the 90’s marks the reconstitution of Piaggio into a holding company, and Giovanni Alberto Agnelli is elected President of Piaggio Veicoli Europei S.p.A. In 1994 a milestone is reached with the launch of maxiscooter Hexagon.

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1996 - 1997
To mark the 50th anniversary of Vespa’s creation by Enrico Piaggio and Corradino D'Ascanio, the new Vespa is launched in 1996. The following year marks the premature death of Giovanni Alberto Agnelli, and the Piaggio Group begins its trajectory towards a new order, with Alessandro Barberis and later Dante Razzano as President, and Stefano Rosselli Del Turco as Managing Director.

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