From the birth of the Vespa phenomenon to control of Gilera

1946
The first Vespa prototype is produced in Pontedera and marketed immediately. After a somewhat tepid initial response from the market, sales begin to take off and soon the product is an unprecedented success: within ten years a million units will have been produced and meanwhile, expansion into foreign markets becomes an immediate priority.

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1948
Whilst Vespa export growth continues, new products are developed: 1948 is the year of Ape, a key contributor to the resumption of commercial activity in the period of national reconstruction. The following year sees the creation of Moscone, a small and innovative outboard motor.

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1964 - 1969
There is a commercial split between I.A.M Rinaldo Piaggio (aeronautical and railways sector) and Piaggio & C. (scooters). When Enrico Piaggio dies in 1965, Umberto Agnelli becomes president of Piaggio & C. Two years later, production begins on Ciao, the progenitor of the modern motorcycle. In 1969 Piaggio assumes control of Gilera di Arcore, one of the oldest motorcycle houses in Europe, famous particularly for its achievements in the sporting arena.

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