To create values for our shareholders, customers and employees, being a global player with top quality products, service and solutions for urban and out-of-town mobility that constantly adapt to evolving needs and lifestyles.

To strengthen our position as a player contributing to social and economic development in our community and working to safeguard the environment and general wellbeing.

To be the world leader as regards “Made in Italy” light mobility, in terms of design, creativity and tradition, and internationally recognised as the reference company in Europe with a model based on quality, tradition and sustained value creation.